Case Studies & Whitepapers

These case studies illustrate several examples of how companies use Lasso to market and sell their residential projects. Our primary source of new clients is referrals from the sales people, managers and executives that use Lasso.

Case Studies

Case Study: Lasso CRM Helps MAC Marketing Solutions Close Out Projects in a Tough Economy. View: PDF

Case Study: CamWest Development Sells Its Sales Agents on Lasso CRM. View: PDF

Case Study: WestStone Properties Utilizes Lasso to Create Consistency in the Sales Process. View: PDF

Case Study: Lasso Keeps the Sales Process Simple for Realty Trust City. View: PDF

Case Study: MAC Marketing Solutions takes Command of Lead Tracking with Lasso. View: PDF

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White Papers

The following whitepapers are presented as resource guides to inform and to assist you with decisions about technology in real estate sales.

Power of People: 'Why' CRM Software in Real Estate. Ten ways CRM equips builders and developers to sell homes and communities. View: PDF
           By Dave Clements, CEO, Lasso

Five Simple Steps to CRM Selection: How do you decide which CRM solution and which provider is right for you? View: PDF
           By Dave Clements, CEO, Lasso


Email Marketing Best Practices: Getting the Right Information to the Right Person at the Right Time
View: PDF
           By Angela McKay, E-mail Marketing Consultant