Featured Industry Articles

The Lasso team regularly contributes articles to many leading industry publications.

Property World - Middle East January 2009 issue "Escape to Smart Service" By Andy McTiernan. This article describes how Lasso is being used in the UAE by Equine Management Services to achieve exceptional customer service...   more...

Sales & Marketing Ideas Magazine November/December 2008 issue "Nurturing Your Most Valuable Resource" By Dave Clements. Sales Leads through Good and Bad Times...   more...

Sales & Marketing Ideas Channel October 2008 issue "Generate and Track Sales with 3 Technology Trends" By Dave Clements. 3 technologies for real estate sales and marketing that should be on the radar of any executive...   more...

Builder & Developer Magazine September 2008 issue "Manage Leads to Improve Sales" By Dave Clements. One of the greatest underutilized resources for many real estate sales teams is their database of existing leads...   more...

Condo Business Magazine September 2007 issue "Sell Faster and Keep Homeowners for Life," By Dave Clements. Today leading developers, builders and marketing and sales organizations are using software to sell their real estate developments faster...   more...

Browsers to Buyers By Mike Lyon with Foreward by Myers Barnes Mike Lyon talks about Lasso as a good real estate CRM and reveals the secrets to sell homes faster. This document contains a small snippet of the manual...   more...

Sales + Marketing Ideas Magazine September/October 2006 issue Talk to most industry executives, or sit in on a building conference panel, and you will find that much of the conversation of late centers on the cooling of the...       more...

The Real Estate Finance June 2006 issue Managing prospective homebuyers has always been a time consuming task for the sales agents who sell new homes. The time...      more...

Sales + Marketing Ideas Magazine March/April 2006 issue Today leading developers and marketing and sales organizations are using software technology to sell their real estate faster (with controlled velocity)...          more...