OCTOBER 2006
|
Kennecott Land Selects Lasso Data Systems CRM for Daybreak Master-Planned Community...
October 11, 2006 — SAN DIEGO, CA — Lasso Data Systems Inc., a leading developer of 'on |
Lasso's CRM software, custom-built for the real estate industry, enables companies like Kennecott Land to create and organize prospect and homebuyer databases, launch targeted marketing campaigns, manage inventory and pricing, administer sales agreements, deposits and escrow and have relevant insightful business reports at their fingertips.
Kennecott's Daybreak community, located on the Salt Lake Valley's West Bench, is situated on 4,126 acres and, at completion in approximately 10-15 years, will have nearly 14,000 homes in styles and size ranging from condominiums to townhomes to large luxury homes, 5.2 million square feet of office space, 2.4 million square feet of retail and 1.5 million square feet of industrial space. The Plan has been designed to be a “walkable community” and includes parks, trails open space, schools, places of worship, an 85-acre recreational lake, a light rail transit system and will be one of the most environmentally responsible communities in North America.
“At Daybreak we operate an Information Pavilion and coordinate the marketing efforts for eight local and national builders and 22 model homes on site. We needed a centralized database that would allow us to continually market to our best customers, target our marketing efforts, monitor buyer’s preferences and maintain interest in Daybreak,” said Jennifer Hurst, Director of Marketing, Kennecott Land. “The complexity of our requirements for a centralized CRM led us to issuing a formal Request for Proposal. After evaluating several alternatives including developing our own in-house solution, we determined Lasso’s scope of functionality for marketing and sales most closely fit our business requirements.”
Lasso’s web-enabled CRM was designed with extensive input from leading real estate developers, builders and sales and marketing professionals and the company is committed to being the leader in market driven innovation.
“Lasso is extremely pleased to provide our CRM solution to Kennecott Land for their Daybreak master planned community. This is an exceptional community and an extraordinary opportunity for us to work with such an innovative company and their builder partners,” stated Dave Clements, Lasso CEO. “The scope of requirements for this unique community challenged us and the ongoing collaboration with the Daybreak team during implementation has made our leading CRM solution for the real estate market even better for the future.”
About Kennecott Land:
Kennecott Land exists to build enduring communities on Salt Lake Valley's West Bench – communities that enhance quality of life and respect the natural environment. We do this in a way that protects what matters most: strong and safe neighborhoods, quality education, a healthy and renewable environment and a vibrant economy. The company owns 93,000 acres along the Oquirrh Mountains and foothills. Located in the beautiful city of South Jordan at the foot of the Oquirrh Mountains, Daybreak is just the beginning of Kennecott Land's vision.
About Lasso Data Systems:
Lasso Data Systems, Inc. is the leading designer, developer and marketer of innovative 'on demand' Customer Relationship Management (CRM) software for the worldwide real estate market. The company’s software enables real estate developers, builders and sales & marketing companies to manage their potential homebuyers online from interest list to occupancy and to sell with controlled velocity. Lasso was built in collaboration with leading property developers and marketing and sales companies to address the daily business needs, processes, challenges and opportunities of the industry. Lasso is a private company operating from offices in Vancouver, Canada and San Diego, California.
| ### |
Contacts:
Dave Clements
Chief Executive Officer
Lasso Data Systems Inc.
604.214.8565
dclements@lassodatasystems.com
Jennifer Hurst
Director, Marketing
Kennecott Land
jennifer.hurst@kennecott.com
back to LASSO NEWS...
