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October 2007

LassoU Lasso Launches e-Learning for Real Estate Developers and Builders

For Immediate Release:

Vancouver, Canada - (October 22, 2007) – Lasso Data Systems Inc., the leading designer and developer of "on demand" CRM (Customer Relationship Management) software for the real estate industry, today announced Lasso e-Learning, a new online program that offers its developers, builders and marketing sales clients a simple, yet comprehensive and effective education option for learning Lasso.

“The real estate industry is dynamic, fast paced and mobile. To enable our clients to sell homes faster, build customer loyalty and save time and money, our clients need to have access to continuous learning in a self-paced environment, and Lasso e-Learning is the answer,” stated Dave Clements, CEO of Lasso Data Systems.

Developed by our Certified Instructional Designers and Adult Education Specialists, Lasso e-Learning will help developers and builders maximize their CRM technology investment, including faster learning and retention combined with reduced need for user manuals and customer support.

Lasso e-Learning broadens the Lasso University (LassoU) suite of learning options to complement its existing choices of instructor-led online and onsite learning. Annual subscriptions to Lasso e-Learning gives users across an organization access to over sixty interactive sales and administrative modules which incorporate both audio and text that can be accessed via the internet 24/7/365, so users can learn or refresh at their own pace anytime anywhere.

“Market driven innovation is Lasso’s core corporate strategy, and technology innovation in learning options within LassoU is another step towards reaching our goal of creating the best user experience and client support for our real estate clients worldwide,” added Clements.

According to an e-Learning research study conducted by Bersin & Associates Corporate e-Learning Consultants, “More than half (53%) of database system users prefer online reference materials for ongoing learning and support.” The study also concludes that while the internet continues to play a significant role in all organizations, “e-Learning is not a way to eliminate traditional training: it is a business performance improvement tool.”

About Lasso Data Systems:
Lasso Data Systems, Inc. is the leading designer, developer and marketer of innovative “on demand” Customer Relationship Management (CRM) software for the worldwide real estate market. The company’s software enables real estate developers, builders and sales & marketing companies to manage their potential homebuyers online from interest list to occupancy and to sell their developments with controlled velocity. Lasso was designed and custom-built in collaboration with leading property developers and builders to address the daily business needs processes, challenges and opportunities of the industry. Lasso is a private company operating from offices in Vancouver, Canada and San Diego, California. For more information about Lasso, please visit online at: www.lassodatasystems.com or call 866-526-9955.

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Contacts:
Dave Clements
Chief Executive Officer
Lasso Data Systems Inc.
dclements@lassodatasystems.com
866.526.9955 Extn: 8565

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